Lifestyle

Resilient optimism: the unsung secret of business success

Optimism is essential for business, but should never be confused with passive hope or overconfidence. The best approach is resilient optimism, also called "optimism with a safety net". And there's good news: it can be learnt.

Billy Ocean, singer and songwriter
Is Billy Ocean's "When the going gets tough, the tough get going" an indication for resilient optimism? © KEYSTONE/Camera Press/John Ferguson

At a glance

  • Resilient optimism, or "optimism with a safety net," is a key but often overlooked driver of business success, blending belief in progress with preparedness for setbacks.
  • Rooted in psychological capital (PsyCap), this mindset improves leadership, team performance, and even health, while guarding against the pitfalls of overconfidence.
  • Organisations can foster resilient optimism by modelling it from the top, empowering employees, communicating transparently, and preparing realistically for adversity.

Billy Ocean famously sang in 1985, "When the going gets tough, the tough get going." But what kind of tough did he mean? When it comes to survival of the fittest in business, the quality that often separates those who merely endure from those who truly thrive is resilient optimism. Some dismiss this as mere naivety or wishful thinking. In reality, optimism - when rooted in realism - is a powerful force for success. It's not about ignoring problems, or hoping for the best; it's about acting on the conviction that challenges can be overcome and that opportunities exist even in the face of adversity.

Walking forward through storms - resilient optimism is not about avoiding challenges, but facing them prepared. © istock/ozgurdonmaz

Optimism is often mistaken for a Pollyanna-ish refusal to acknowledge difficulties. In reality, resilient optimism is about recognising setbacks, absorbing the lessons, and pressing forward with renewed energy. It's the mindset of leaders who, when faced with a crisis, resist the temptation to panic, but instead focus on practical steps to navigate a successful path forward.

A key component of PsyCap

The concept is backed by research. The idea of psychological capital (PsyCap), which includes optimism as one of its four pillars alongside hope, efficacy, and resilience, has been linked to improved performance and greater job satisfaction. Bruce Avolio, a professor of management at the University of Washington Foster School of Business, says "When employers invest in building psychological capital, they are investing in who their employees are now, and who they can become in the future. It is more than skills development. It is helping your workforce truly flourish."

Laura Kubzansky, Professor, Harvard TH Chan School of Public Health
Research by Laura Kubzansky shows: optimism strengthens both leadership resilience and physical health.

While leaders with high PsyCap tend to make better decisions under pressure and inspire confidence in their teams. Harvard research suggests that those who maintain an optimistic outlook tend to enjoy better health and longer lives, optimistic people tend to have lower levels of inflammation and healthier cholesterol levels compared with less optimistic people - hardly an inconsequential benefit when navigating the pressures of leadership.

Laura Kubzansky, Professor of Social and Behavioral Sciences at the Harvard T.H. Chan School of Public Health says that "Optimistic people generally have the perspective that with a flexible approach and a focus on finding solutions, they can solve problems and improve the situation."

Belief in action

Resilient optimism is something I have tried to practice on my own leadership journey. When I became a managing director at age 30, I was completely ill-equipped for the role. Leadership didn't come naturally to me; it was a steep learning curve, and at times, things felt chaotic. But I kept at it, learnt from my mistakes, and over time, found a rhythm. Growth was not the result of a perfect plan, but of showing up, working hard, and believing that we could create something greater.

True success lies in helping others grow - resilient optimism believes in people and their potential. © Shutterstock/Standret

Looking back now, what I am most proud of is not just the development of our business, but of the people within it. Witnessing individuals increase in confidence, take on new challenges, and push themselves beyond their comfort zones is what truly defines success. I have learnt that optimism is not just about belief in the business - it is about belief in people, their potential, and their ability to rise to challenges.

Optimism ≠ overconfidence

Resilient teams thrive under pressure - because they believe in each other and the path ahead. © istock/FG Trade

Of course, optimism has its dangers. A leader who assumes after a setback that "things will work out", without laying the groundwork for recovery, is simply reckless. Daniel Kahneman, the Nobel prize-winning psychologist and author of "Thinking Fast and Slow" has warned of the perils of overconfidence, one of the darker cousins of optimism, arguing that it leads people to underestimate risks and overestimate their control over outcomes.

But resilient optimism is not blind faith. It is optimism with a safety net. Those who practice it recognise risks, prepare for setbacks, and plan accordingly. It is neither complacency nor wishful thinking, but the ability to keep moving forward with clear-eyed determination, even when circumstances are difficult.

How organisations can cultivate resilient optimism

For businesses looking to embed resilient optimism into their culture, there are several practical steps to take:

  1. Model the mindset - Leaders must set the tone. Employees take cues from those at the top. A CEO who sees opportunity in a crisis inspires teams to do the same.
  2. Empower employees - People perform better when they feel valued and equipped to contribute. Encouraging professional development and celebrating resilience boosts confidence across an organisation.
  3. Communicate with transparency - A company's workforce doesn't need to be shielded from reality. What they need is a sense that challenges are being tackled with purpose and direction.
  4. Focus on strengths - Resilient organisations leverage what they do best. Playing to strengths builds momentum and creates a foundation for long-term success.
  5. Plan for adversity - Resilience does not mean ignoring risks. It means recognising them, preparing contingencies, and being ready to pivot when necessary.

Resilient optimism is not a fluffy, feel-good notion. It is a tangible, strategic approach that confers real advantages. When applied correctly, it fosters agility, innovation, and perseverance, exactly the qualities needed to weather economic storms, market disruptions, and unforeseen crises. The key is to ensure that optimism is balanced by realism. Businesses and leaders who understand this will find themselves not only surviving but also thriving in an unpredictable world.

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About the author
Alastair Turner, CEO Aspectus
Alastair Turner, CEO, Aspectus Group

Alastair has been instrumental in the development of Aspectus into one of the world's fastest-growing independent marketing and communications agencies. He leads the Aspectus teams across America, Europe, and Asia, and has worked with companies of all sizes and is ultimately responsible for client delivery across the group and ensuring that Aspectus attracts and retains some of the most talented people in the industry.

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