The UK’s first exhibition dedicated to the work of French couturière, Gabrielle ‘Coco’ Chanel, charts the evolution of her iconic design style and the establishment of the House of CHANEL, from the opening of her first millinery boutique in Paris in 1910 to the showing of her final collection in 1971.
The Victoria & Albert Museum, external contributor
Featuring over 200 looks seen together for the first time, as well as accessories, perfumes and jewellery, the exhibition explores Chanel’s pioneering approach to fashion design, which paved the way for a new elegance and continues to influence the way women dress today.
Based upon the Gabrielle Chanel. Fashion Manifesto exhibition organised by the Palais Galliera, Fashion Museum of the City of Paris, the exhibition has been re-imagined by the V&A. It features rarely seen pieces from the V&A’s collection, alongside looks from Palais Galliera and the Patrimoine de CHANEL, the heritage collections of the fashion House in Paris.
one of the earliest surviving Chanel garments from 1916
original costumes designed by Chanel for the Ballets Russes production of Le Train Bleu in 1924
outfits created for Hollywood stars Lauren Bacall and Marlene Dietrich
an early example of Chanel's ground-breaking evening trousers and ensembles from Chanel’s final collection of 1971
Chanel designed first and foremost for herself.
By creating clothes fit for an independent and active lifestyle, she anticipated the needs and wants of the modern woman. Through ten themed sections, the exhibition explores Chanel’s innovative approach to fabric, silhouette and construction, and examines how she drafted a new framework for fashion in the twentieth century.
Showcasing a stunning array of some of Chanel’s most notable designs from her sixty years in fashion, the exhibition analyses her professional career, the emergence and the development of her style, and her contribution to the history of fashion. The exhibition also highlights Chanel’s British inspirations, such as her adoption of tweed, partnerships with British textile firms and a textile factory in Huddersfield.
Across ten sections, Gabrielle Chanel. Fashion Manifesto showcases the exquisite skill and innovation from the founder of the House of CHANEL:
Towards A New Elegance offers an introduction to the beginning of Gabrielle Chanel’s career as a milliner, opening her first boutique on the rue Cambon in Paris in 1910, and further boutiques in the fashionable coastal resorts of Deauville and Biarritz. It features one of the earliest surviving Chanel garments, characterised by minimalism and precision – a streamlined way of dressing that contrasted with the excessively decorative fashions of the day, and would lay the foundations of her design principles.
The Emergence of a Style focuses on how Chanel developed an immediately identifiable signature style in the 1920s and 1930s. With clean lines, fluid materials and a simplistic colour palette, her understated designs were radical in their practicality yet displayed a refined elegance.
The Invisible Accessory showcases the creation and impact of Gabrielle Chanel’s debut perfume N°5 which became the world’s best-selling fragrance. Designed as an extension of her clothing and echoing her vision of modernity, Chanel made N°5 the signature of her fashion house. This section will also explore the launch of Chanel's range of make-up in 1924 and skincare in 1927.
Luxury and Line focuses on how Chanel’s eveningwear demonstrated a refined mix of inventiveness and classicism which subtly accentuated the female form. She harmonised proportions and materials aiming to create garments which expressed elegance, freedom and simplicity.
Closing the House outlines the impact of the outbreak of war in 1939 on her personal and professional life. The exhibition continues with Chanel's official return to fashionon 5 February 1954, with the relaunch of her couture house at the age of seventy-one. Chanel’s return collection featured the signature hallmarks that she had so successfully introduced during the 1920s and 30s, representing her updated vision of the modern woman’s wardrobe.
The Suit spotlights the defining garment of Gabrielle Chanel’s post-war contribution to fashion, with over fifty ensembles on display. A declaration of her vision of modern femininity, the Chanel suit combined ease and comfort with simplicity and style.
Chanel Codes focuses on how accessories were fundamental to Chanel’s conception of a harmonious silhouette. They reflected her pragmatic vision of fashion and provided recognisable codes which underlined the unity of her style. Since the 1950s, the Chanel 2.55 handbag and two-tone slingback shoes have become two of the most enduring accessories in the world of fashion.
Into the Evening showcases eveningwear as an important part of Chanel’s couture collections in the latter part of her career. From the late 1950s onwards, she adapted her suits to include a range to be worn into the evening. These cocktail suits followed the same form as her day suits, realised in a plethora of richly decorative fabrics such as gold and silver lamés, textured weaves and intricately patterned silks.
Costume Jewellery will explore this essential part of Gabrielle Chanel’s distinct style. Rejecting the conventions of fine jewels, Chanel gave costume jewellery a new status. From the beginning of the 1920s, Chanel’s boutiques offered a dazzling range of costume jewellery to wear with her sleek fashionable garments. The couturière’s costume jewellery drew inspiration from many places and historical epochs.
A Timeless Allure – the exhibition finale – celebrates the evening dress as Chanel’s exercise in style. She proposed a relaxed version of the formal dress that was both discreet and refined, revisiting the foundations that had governed her aesthetic and punctuated her career.
The exhibition is the latest in the V&A’s series of revelatory fashion exhibitions and follows Africa Fashion (July 2022-March 2023); Fashioning Masculinities: The Art of Menswear (2022); Christian Dior: Designer of Dreams (2019); Mary Quant (2019-2020), Fashioned from Nature (2018-2019), Balenciaga: Shaping Fashion (2017 – 2018),Undressed: A Brief History of Underwear (2016 – 2017) and Alexander McQueen: Savage Beauty (2015).
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